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Stimulus Athletic partners with Riley

Riley has been tapped as creative agency partner for Stimulus Athletic, a nationwide sports apparel maker founded by former professional soccer player Geison Moura. The agency will be responsible for strategy, creative and, specifically, the launch of the company’s new athleisure line.

“We’re thrilled to be working with Riley,” said Geison Moura, founder and CEO of Stimulus Athletic. “We’ve seen what they can do in the retail and sports space with companies on an aggressive growth track like we are. They have the perfect blend of brand building and customer acquisition chops for us.”

The work will begin the launch of Stimulus’ new athleisure line, a major new effort for the company in the United States that will also spearhead the brand’s move into Brazil.

“We’re excited to part of this big growth effort” said Riley president Dan Hoedeman. “Stimulus is up against established, well funded competitors. We’ll win with smarter thinking, not greater spending. Stimulus is looking for big thinking coupled with innovative digital and social work to reach their growth plans and we are looking to do career-defining work while we take on some goliaths. It’s a perfect fit.”