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project role

Identity System / Awareness Campaign / Website

This dependable Midwestern bank was ready to soar after a series of acquisitions. To compete in new, major markets they needed unique positioning and a unified presence. So we dug deep into what brought Alerus their regional success.

It started with a very human perspective— money wasn’t just about the numbers, but was something to enable a better life. We developed a unified visual identity system and built an awareness campaign rooted in the customers’ wellbeing, and not just their financial growth.

This one has wings.

The campaign drove awareness and customer acquisition—well beyond expectations.

High-flying praise.

“This is it, this is my life’s work.”

-COO of Alerus

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