Delta SkyMiles®
project role
Design / Advertising / Direct Response / Asset Creation
Riley’s been helping Delta set cardmember acquisition records since before the pandemic changed travel for good. Times may be different, but travelers have returned, craving reconnection and seeking meaningful, personalized experiences like never before.
Enter the Delta SkyMiles® Card. For many, it’s more than a credit card. It’s a connection to the world and the people they love. It’s also now a bigger engine for the airline’s bottom line. We juiced the jets on a limited-time offer with a creative campaign about this timely truth: Traveling is one thing; traveling well is something more.
To prepare this offer for takeoff,
we designed a look and voice for
the overall campaign and developed
a toolkit of specifications and
creative sparks for supporting
agencies to implement.
We created and delivered
diverse touchpoints, on
brand and across media,
from in-flight to inboxes
and out-of-home to social.
