Identity System / Packaging / Retail
Insight was launching at the peak of the craft beer market craze. To get the scale that would win high-volume distribution, they needed to stand out. So, we did our research with the founding brewer, and after a few pints and tall tales, we found inspiration.
By developing a branded house system where every variety’s name and key art takes cues from regional folklore, along with establishing a brand voice that reads like a travel log rather than flavor notes, we helped Insight connect to the adventurous spirit of craft brew drinkers.
Back-to-back brewing champs
Insight Brewing became the two-time fastest growing craft beer in Minnesota.