Rainbow Taxi

project role

Identity System / Brand Strategy / Awareness Campaign

Hailing a local cab after a long day or longer night was integral to every major metropolitan area, then the apps grabbed the wheel. Our friends at Rainbow Taxi wanted to remind the people that there’s a reason they’ve been the hometown favorite for over 25 years—and get people taking a proper taxi again.

We helped them reintroduce the Rainbow Cab fleet with a brand new look for the same-old mode of fun, dependable transportation that always gets you from A to B, happily.

Nice ride.
We turned every car in the fleet into a mobile billboard—creating memorable brand moments all over town. 

Pot of gold.

In all of their 25 years of transportation—amidst two 4-letter tech goliath’s souping up their bottom line—Rainbow had their Best. Year. Ever.