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project role

Identity System / Brand Strategy / Website

Uponor, the developer of the industry-changing PEX plumbing system, returned to its roots as an innovator and thought leader to take on a new generation of challenger brands.

Together with the North American and EU marketing teams, we evolved the positioning and re-engineered the look and feel through a global identity system and internationally accessible website. The end result was a flexible-as-water design and communication system revolving around the idea of Moving Forward.

Fluid in multiple languages

Because the brand is used globally and across languages, we designed every touchpoint with translation in mind.

World Wide Web of Water

Working with the digital team, we brought the brand to life online, ensuring a seamless brand experience within a function-first global website.

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