Identity System / Brand Strategy / Website
Uponor, the developer of the industry-changing PEX plumbing system, returned to its roots as an innovator and thought leader to take on a new generation of challenger brands.
Together with the North American and EU marketing teams, we evolved the positioning and re-engineered the look and feel through a global identity system and internationally accessible website. The end result was a flexible-as-water design and communication system revolving around the idea of Moving Forward.
World Wide Web of Water
Working with the digital team, we brought the brand to life online, ensuring a seamless brand experience within a function-first global website.